Superbowl Commercials 2018 and Rhetorical Situation

Super Bowl commercials are very expensive and millions of people watch them, so the creators of these commercials have to be effective so the money that was spent on the very short product was worthwhile.

As we look at some commercials, focus on the persuasive methods that were used and try to relate to how they could help you prepare for your social issue research paper.

Before watching some commercials together as a class, I asked students to focus on 3 aspects (which they needed in their social issue research papers):

  1. What is the purpose (message) of the video?
  2. How did the commercial show both sides of this perspective (message)? Or, was there only one stance (one viewpoint) to the commercial?
  3. How effective was the content in the commercial to get audience attention to the  product and/or something else currently occurring in society/news?

Now it’s time for students to have some choice as they analyze other commercials and videos.

Directions: Your goal is to find and share at least 3 video commercials in order to write at least 250 words by analyzing the PURPOSE, AUDIENCE, and STANCE of these commercials. Make sure you go to ADD MEDIA and EMBED the videos into your blog post so your audience can view the video and comment on whether they agree or disagree with your analysis….or add more to your analysis.

Here are your options:

  • Analyze your top 3 Favorite Superbowl Commercials
  • Analyze your bottom 3 Least Favorite Superbowl Commercials
  • Analyze your top 3 Most Funny Superbowl Commercials
  • Analyze your top 3 Most Serious Superbowl Commercials
  • Analyze your top 3 Unbelievable/Unrealistic Superbowl Commercials (ones in which actions happened that we know are not realistic to real life)
  • Analyze 3 Different Types of Superbowl Commercials (Food related, Car related, Beverage related, etc)
  • If you have another creative idea to analyze 3 different Superbowl Commercials, see me to approve and go ahead
  • If you prefer to not analyze commercials, find 3 videos you like and analyze their purpose, audience, and stance. (For example 3 most motivational videos or 3 inspiring videos, etc)  See me for approval

Some added resources to help you complete this assignment well:

http://www.chicagotribune.com/entertainment/tv/ct-super-bowl-ads-2018-best-and-worst-20180204-story.html

http://time.com/5128725/best-super-bowl-commercials-2018/

http://bleacherreport.com/articles/2756622-2018-super-bowl-commercials-grading-the-best-and-worst-ads

https://www.billboard.com/articles/news/super-bowl/8098020/best-worst-super-bowl-2018-commercials

 

 

Close Reading of Super Bowl Commercials

Rhetorical Analysis of a Superbowl Commercial

 

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