As my students watched the Budweiser Don’t Drink and Drive Commercial that premiered during Superbowl 50 in 2016, they were asked to focus on the persuasive methods and shock value of the video so they could help prepare for their social issue research paper multimedia presentations.
Before I played the 60 second commercial on Monday (literally the day after the Superbowl), I asked students to focus on 3 aspects (which they needed in their social issue research papers):
- What is the purpose (message) of the video?
- How did the commercial show both sides of this perspective (message)?
- How effective was the shock value to get audience attention to the major social issue?
Now it’s time for students to have some choice as they analyze other commercials and videos.
Directions: Your goal is to find and share at least 3 video commercials in order to write at least 250 words by analyzing the PURPOSE, AUDIENCE, and STANCE of these commercials. Make sure you go to ADD MEDIA and EMBED the videos into your blog post so your audience can view the video and comment on whether they agree or disagree with your analysis….or add more to your analysis.
Here are your options:
- Analyze your top 3 Favorite Superbowl Commercials
- Analyze your bottom 3 Least Favorite Superbowl Commercials
- Analyze your top 3 Most Funny Superbowl Commercials
- Analyze your top 3 Most Serious Superbowl Commercials
- Analyze your top 3 Unbelievable/Unrealistic Superbowl Commercials (ones in which actions happened that we know are not realistic to real life)
- Analyze 3 Different Types of Superbowl Commercials (Food related, Car related, Beverage related, etc)
- If you have another creative idea to analyze 3 different Superbowl Commercials, see me to approve and go ahead
- If you prefer to not analyze commercials, find 3 videos you like and analyze their purpose, audience, and stance. (For example 3 most motivational videos or 3 inspiring videos, etc) See me for approval
Some added resources to help you complete this assignment well:
Super Bowl Commercials 2016 Best and Worst
Close Reading of Super Bowl Commercials
Rhetorical Analysis of a Superbowl Commercial